I’m an evangelist for blogging and I’m always amazed when I get the response from a person who is claiming to be a Realtor that they have nothing to write about …nothing to say. How can one be a Realtor in the midst of one of the greatest upheavals in real estate in modern times and claim not have something to say, something to write about?
Home values are down 30-50% in most areas and you have nothing to say about that? Mortgage fraud is up across the country and you can’t think of a single thing to say about it in your area? First-time home buyers need help understanding the $8,000 tax credit and you can’t say a word? Buyers don’t understand what they’ll face going into a short-sale situation and you have no idea either? Seller’s need help with ideas to better stage their homes for sale and you haven’t a clue? If you answered no to all of those questions; then, I would ask you why you are in real estate? What value do you add if you don’t have any idea about any of those topics? If you do have ideas or knowledge or opinions about those questions, then you have the fodder of blog postings.
That’s all it takes people. Read something in the newspaper about real estate or from NAR or your state or local real estate board and react to it, comment upon it or extend the thoughts that are there to your local market. This is not rocket science. This is taking the same approach that you might take in a cocktail party conversation and putting your thoughts down in the form of a blog post. If you don’t understand something, ask about it in your blog. If you don’t agree with something, express your opinion and ask for the opinion of others. If you think you can explain something in more simple or easier to understand terms for consumers, do so in your blog.
The point is to read and react. There are hundreds of potential sources for news or articles or other postings about real estate related topics out on the Internet. I probably have 30-40 on my Web site http://www.themilfordteam.com/ under the Real Estate News page. If nothing else, go there and bookmark a few. Then start visiting them on a regular basis so that you see what is happening in real estate around the country. Why should you care what is happening in real estate in California or Florida or Baltimore? Well sometimes things that start somewhere else become trends or set precedence or influence laws. You need to know and you can then relate what is happening there to your own market – a blog post.
I have little patience for those who continue to whine that they have nothing to write about in a blog . Why not just put a big “I’m Lazy” sign around your necks and be done with it. There is more to write about in real estate right now than you will ever have time to get to…you just don’t care enough to read, to understand and to inform your clients. If you can’t find topics to report and comment upon it’s because you are not trying. DO yourself and your clients a favor and refer them to someone who is.
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