I've actually used the beacon analogy here before, and now my company Real Estate One is using the beacon analogy in an advertising piece. It is apropos since there has been quite a bit of turmoil in the local real estate business, what with Century 21 Town 7 Country going into bankruptcy and shuttering some of it’s biggest offices. Neither it’s agents nor its customers can feel comfortable about that. So maybe Real Estate One is the equivalent of good comfort food in a market starving for stability.
The company ad points out some interesting facts of the history that Real Estate One has lived through in its 80 years in business:
TWO Depressions (including the Great Depression)
THREE Economic Booms
FIVE Wars
EIGHT Recessions
And, FOURTEEN Presidents
That’s quite an accomplishment, when you think about it and the company is still owned and operated by the founding family – the Elseas. Current CEO and patriarch Richard “Dick” Elsea took over from his father Staunton, who founded the company in 1927. Other brands also work under our Family of Companies. Johnstone and Johnstone, a well-respected Grosse Pointe firm established in 1919, and Max Broock Realtors, established in 1895, are now members of our company. For our client’s convenience, we also operate John Adams Mortgage Company, Capital Title Insurance Company, and Insurance One.
The nice thing about working for a stable and even growing company like this for agents like me is that I don’t have to worry all the time whether or not my company is going to survive. Real estate one is several orders of magnitude larger than our nearest competitors in Michigan, even though they work under big, impressive sounding national franchise names. The fact that they are all franchisees and all relatively small operations (our closest competitor has only 6 offices in Michigan, compared to our 65+ locations. We pretty much blanket the lower peninsula of Michigan.
Another nice thing is that our size allows us to give our agents leverage with the media and with application providers, so that a Real Estate One agent is always going to get a great price for whatever the company sponsors for them, such as newspaper advertising or agent productivity software. We even have great deals on healthcare, insurance, retirement plans and other benefits that small, mom-and pop franchise operations just can’t offer.
So, it’s good to be the leader, especially in hard times. Maybe we can be a beacon of stability and comfort for customers who have been rocked by enough fear uncertainty and doubt lately and who don’t need another thing to worry about – whether their real estate company will be around next week.
The company ad points out some interesting facts of the history that Real Estate One has lived through in its 80 years in business:
TWO Depressions (including the Great Depression)
THREE Economic Booms
FIVE Wars
EIGHT Recessions
And, FOURTEEN Presidents
That’s quite an accomplishment, when you think about it and the company is still owned and operated by the founding family – the Elseas. Current CEO and patriarch Richard “Dick” Elsea took over from his father Staunton, who founded the company in 1927. Other brands also work under our Family of Companies. Johnstone and Johnstone, a well-respected Grosse Pointe firm established in 1919, and Max Broock Realtors, established in 1895, are now members of our company. For our client’s convenience, we also operate John Adams Mortgage Company, Capital Title Insurance Company, and Insurance One.
The nice thing about working for a stable and even growing company like this for agents like me is that I don’t have to worry all the time whether or not my company is going to survive. Real estate one is several orders of magnitude larger than our nearest competitors in Michigan, even though they work under big, impressive sounding national franchise names. The fact that they are all franchisees and all relatively small operations (our closest competitor has only 6 offices in Michigan, compared to our 65+ locations. We pretty much blanket the lower peninsula of Michigan.
Another nice thing is that our size allows us to give our agents leverage with the media and with application providers, so that a Real Estate One agent is always going to get a great price for whatever the company sponsors for them, such as newspaper advertising or agent productivity software. We even have great deals on healthcare, insurance, retirement plans and other benefits that small, mom-and pop franchise operations just can’t offer.
So, it’s good to be the leader, especially in hard times. Maybe we can be a beacon of stability and comfort for customers who have been rocked by enough fear uncertainty and doubt lately and who don’t need another thing to worry about – whether their real estate company will be around next week.
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