Many would-be sellers mistakenly decide to take their houses off the market for the winter or to wait until spring to list. Doing so can actually cost cost them time and money.
According
to a press release about a recent study by the real estate brokerage Redfin, the
spring real estate season just barely nudged out the winter as the best time to
be on the market. The Redfin report showed that 18.7 percent of spring listings
received above the asking price while winter listings were close behind at 17.5
percent. What’s more, 48 percent of homes listed in the spring sold within 30
days; 46.2 percent of homes in the winter sold within that time frame.
Our local
market makes things even better for sellers in winter because we have an
on-going shortage of inventory on the market. So, while winter may be a period when
there are fewer home shoppers out looking, there are fewer other houses on the market
for your home to compete with for their attention. Not only that, but those who
are out looking serious buyers and not the nosy neighbors and tire-kickers
that are out there in the warmer months.
This time
of year, little touches like having a fire going in the fireplace and leaving
hot coco and cookies can also make the visit experience more pleasant for
winter time visitors. You may also like leaving scented candles burning, but be
very careful and very conservative with that. Too many or too much scent can
actually be a turn off and some people are even allergic to the stronger scents.
Even a little Holiday music playing softly in the background could help set a
positive tone for the visit. Certainly and effort should always be made to make
sure that lights are turned on, especially the porch lights, during these darker
winter months. Don’t get hung up on the cost of burning a few lights when you
are trying to sell a big ticket items like a house.
If you
decorate for the holidays while your home is listed, you may have to tone it
down a little this year and go for a traditional and tasteful look. Remember that
not all potential visitors actually celebrate Christmas in a traditional
Christian way. Perhaps you should also keep the blow up Grinch Who Stole
Christmas in the garage this year. Make sure that any expensive presents are
safely locked away during visits and not tempting visitors from under the Christmas
tree. Finally, make sure that your decorations do not impede someone from walking
through your house. They are there to hoping to buy a house and not to see how
many Christmas do-dads you’ve collected over your lifetime.
Once we
get past the holidays and into the deep winter, especially the snowy months, you
will have to make some adjustments in your efforts. You’ll need to keep the
snow cleared off
the driveway, the walks and porches and salt down any ice that
may be on any of them. A person who
slips and falls while trying to get to your house is not likely to buy it. It’s
OK to insist that visitors remove their shoes or boots in the winter; however,
you should also make sure that there is a rug or mat at the front door to put
snowy shoes on and a bench or chair that visitors can use to sit on and put their
shoes or boots back on. It would be nice if there were a coat rack handy or if
you’ve cleaned out the front coat closet, so that they have somewhere to put
winter coats while looking at your home.
The fall
and winter months are not a bad time to sell, just a different time, in terms
of what you need to do to make the experience of visiting your home pleasant.
It also requires more discipline from you and your family so that your own family’s
winter wear and boots aren’t taking up all of the space in the front hall or
mud room entrance. Remember also that, during the winter, your house is closed
up odors, especially cooking odors linger. You can either tone down the odor
level of your cooking or buy industrial size spray cans of Febreze and spray
wash your house well ahead of the showing.
Call me
for a visit and event more helpful tips about selling your home in winter.