“As you go through life, make this your goal. Watch the donut, not the
hole.” (Burl Ives)
That would be good advice for real estate as well as for
life. Too often both the sellers and the agent involved in marketing the house
put too much time in on watching the hole – things that aren’t there; instead
of things that are. There are almost always shortcomings in most houses,
whether it is the design and layout, a smallish kitchen, small bathrooms, no
garage or whatever. Those are the holes.
What needs to be the focus is the donut. That might be the great location, the
cozy warmth of a smaller place, the features of character that may not be found
in newer homes.
You and your Realtor, working together, can figure out how
to best show the donut and minimize the attention paid to the holes. Some
Realtors give staging advice themselves and some may bring in a stager. It’s
amazing what someone with an eye for furniture placement and accessories can do
to make the donut look so great that you don’t even see the hole. Sometimes it
may require a little paint to change the character of a room or just removing
some of the stuff in the room to make it feel bigger. Little things, like
adding knobs to kitchen cabinets can change the look of the whole kitchen and
is a relatively cheap update. Just doing a deep clean on your bathrooms to make
the tile and grout sparkle can change your view about that room. There are many
other small and inexpensive tricks that your Realtor will be able to suggest.
One way to make the holes disappear is to take care of all
of those little maintenance things that you’ve been putting off. That broken
switch plate or missing plug cover is a hole in your donut. The piece of door
molding that your cat has used as a scratching post for the last few years is a
hole in your donut. That water stain on your ceiling from a leak that happened
before you got the roof replaced is a hole in your donut. That wobbly bottom
step on the front porch or the loose hand railing are holes in your donut. You
may have grown comfortable living with those things, but a buyer will just see
them as holes in your donut. Fixing them lets the buyers keep their eyes on the
donut.
So, while it is good
advice to stay positive and keep your view on the donut; when the time comes to
sell you’ve got to fix those holes that you’ve been living with. Ask your Realtor to help you by walking
through and helping you make a list of the holes that need attention. You may
be surprised at the number of things that he/she sees that need attention and
that you’ve just gotten so used to that you don’t even notice them anymore. You
want your home to come across as a crème puff and not a stale old donut.
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