OK, I've de-cluttered, cleaned the place up and listed
it.
What can I
do to help with the selling process?
The 5th in a series of 12 posts about the real
estate market from the sellers’ perspective.
Answer - Get out
of the way! No kidding. Make it as easy as possible for the Realtor to do
his/her job. Not only should you allow a lock-box to be placed on your house,
you should make the showing instructions as painless as possible. That may mean
that you must take on a lot of inconvenience.
You must be able to get out of the house on short notice
and make it easy for the selling agent to schedule showings for others. The
easiest house to show is one that is already vacant, although vacant houses are
harder to sell (more on that later), so make it easy to schedule an appointment
to show your house.
You don’t want to be there during a showing. The showing
agent doesn't want you there and the buyers would feel awkward if you were
there; so take a drive, go to the movies or store - just go. Let the real
estate professionals do their jobs. Believe me when I tell you that all of your
helpful information about the house, as you trail the showing around, is not
what these people came to hear. Don’t hover. Disappear.
If you don’t already have either an answering machine or
voicemail service on your phone, get one or the other. Be prepared to check
those frequently and allow the selling agent to book and appointment by just
leaving you a message and giving the showing agent the lockbox combo. Any time
that you’re out, even to church or for dinner, check the machine or voicemail
before you go home; there may be a showing in progress or scheduled for about
the time that you would get home.
You really can’t help much with this aspect of the
process. There are some tips for things that you can do before you leave to
make the showings go better.
·
Turn on all the lights. The showing agent will
not know how your house is wired and may not be able to figure out how to get
the lights on. A good agent will try to turn off lights as they go, but there
will be lights left on. If there is a showing after the one that you left for,
leave a note for the first agent telling him/her to leave the lights on for
that showing.
·
If you have a gas fireplace and it is winter,
you might turn it on. I don’t recommend starting a real wood fire. There are
just too many chances that something could go wrong with no one in the house.
·
If you have one or two very safe (in stable, glass
containers) fragrant candles, you might light them. We've seen other tips like
bake bread or pop popcorn or do other things in the kitchen to leave a nice
odor in the air. We’ll let you be the judge of how much you want to do. Try not
to leave bad odors in the air; however, lighting too many fragrant candles is
just as bad and some people might think you are trying to hide something by
masking a smell in the house.
·
Also remember to take your dog with you and your
cat too if possible. Buyers don’t really want to be accosted by your pets and
many may have allergies to pets so get them out of the house. Hopefully your
house doesn’t smell like a full cat box or like your dog, but if it does,
deodorize the place as you leave and perhaps put the litter box out in the
garage.
·
If you must
leave your pets in the house, please either cage them or place them
in small room that
can be closed off and
put a note on the door advising the showing agent that the pet is in that room.
That room will be something that the buyers will wonder about after the
showing, since they couldn't see it.
·
It’s always a pleasant surprise for the visitors
if they discover a plate of cookies that you've left for them and it reinforces
the thoughts of “home”.
·
If it is winter, make sure that the drive and
walk are cleared of snow and ice. A visit that starts with having to slough
through snow to get to the door is not off to a great start and one where the
visitors slip and fall on your icy walk is even worse.
·
In winter in particular, and in any season if
you are asking the visitors to remove their shoes; provide a bench or seat for
them to sit down and put their shoes back on. If you are concerned about them
tracking stuff in to your foyer, put a throw rugs there for them to step on as
they enter.
·
Make sure that your agent has flyers or
brochures (whatever they normally use) available in the house fort visitors and
put them out in some easily spotted location, like a kitchen counter or table.
Normally showings only take 20-30 minutes, so you don’t
have to be gone that long. Agents will normally ask for a one-hour window to
allow themselves some leeway on travel or other showings. And remember to not
let clutter creep back into the house. Keep it clean and clutter free!
Your agent should get some feedback from every showing
and most will share that with you. Don’t get offended by anything that you
read; instead try to learn from the feedback and make any changes that are
suggested in the feedback or by your agent.
Finally, now that you've mastered the three C’s of real
estate – Clutter, Cleanliness and Condition; you must focus upon your role in
the three P’s of real estate – Price, Patience and Persistence. Hopefully you
and your agent have set the price correctly (feedback will help you determine
that); so you need to be patient and persistent. Real estate sales do not
happen overnight, so patience is a real virtue here. As for persistence; you
will need to get up every day and get the place ready to show before you leave
for work or to do other things. Remember that showings can happen at any time.
You've got to have the house ready at all times.
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