Olin’s advice is surely applicable to real estate sales.
While it is always good to have long term goals and plans, it can sometimes be depressing
to focus upon how few of those plans might have been achieved thus far in the
year, especially in January. Since almost all good plans are based upon being
able to see the year-long goals as an aggregation of monthly, weekly and even
daily goals; it is much better to focus on the work needed to achieve today’s
goals than to worry about the overall goals.
If your plan is based upon understanding the numbers game
that is real estate sales, then you’ll have some daily numbers somewhere in
that plan that you can focus upon today – the number of prospecting calls that
you must make in order to get the number of appointments that you need in order
to get the number of new listings that are required to give you the opportunity
of making the number of sales that will support the amount of money that you
want to make.
The fact is that the number of whatever it is that is
required today to meet your overall goal is the only thing that you can commit
to work on today. So you can take Olin’s list and start with those tasks as the
Specific things that you are committing to do. Then give yourself that little Motivational
pep talk about getting started. Lay out your Action plan for accomplishing the
tasks at hand and be Realistic about the time and effort it will take. Finally
get to it – make it Timely, like now.
If you can think and act in those terms each day’s work will
seem less daunting, but over time each day’s work will add to the achievement
of the year’s goals.
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